Use the Community Forum to talk about advertising and design, comment on events or post interesting finds.
7/23/2008
Julie Metsker
7/22/2008
Subaru and the Sumo
Check out the Subaru Forester’s web site featuring the Sexy Photo Shoot Contest.
You pick the angle of the car, angle of the photo and begin taking pictures of your sumo model – who strikes an array of stunning poses.
http://www.sexysubaru.ca/
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Check out the Subaru Forester’s web site featuring the Sexy Photo Shoot Contest.
You pick the angle of the car, angle of the photo and begin taking pictures of your sumo model – who strikes an array of stunning poses.
http://www.sexysubaru.ca/
Add Comment
Laura Melendez
7/21/2008
Seeking Marketing Executive
Marketing Executive
Located in Southwest Michigan, Consumers Credit Union ($265 million in assets), one of the top 4% of credit unions in the nation and voted one of the 101 Best and Brightest Companies to Work for in West Michigan since 2005, is hiring a strategic marketing executive to plan, direct and oversee our Marketing department that has a $1 million annual budget.
The successful candidate will be responsible for all marketing, including developing and implementing strategic marketing plans, product development, communication, brand management and attracting new members.
Must possess excellent leadership and communication skills, including both oral and written presentation skills, and have experience developing and executing a strategic plan.
Bachelor's degree in marketing or related field required. Five years senior level marketing management experience preferred. Experience in financial services industry a plus.
To apply visit: https://www.consumerscu.org/InformationDesk/Careers/
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Marketing Executive
Located in Southwest Michigan, Consumers Credit Union ($265 million in assets), one of the top 4% of credit unions in the nation and voted one of the 101 Best and Brightest Companies to Work for in West Michigan since 2005, is hiring a strategic marketing executive to plan, direct and oversee our Marketing department that has a $1 million annual budget.
The successful candidate will be responsible for all marketing, including developing and implementing strategic marketing plans, product development, communication, brand management and attracting new members.
Must possess excellent leadership and communication skills, including both oral and written presentation skills, and have experience developing and executing a strategic plan.
Bachelor's degree in marketing or related field required. Five years senior level marketing management experience preferred. Experience in financial services industry a plus.
To apply visit: https://www.consumerscu.org/InformationDesk/Careers/
Add Comment
Kristie Kioshi
7/10/2008
Job posting for GFS Marketplace (Gordon Food Service)
Advertising/Marketing Coordinator
Part creative genius, part savvy business leader, you will create, develop, implement and track campaigns and supporting materials that target and engage our customer segments. This will include preparing promotional campaigns, reviewing sales trends, and building and sustaining a differentiated brand position working with product managers and creative designers.
In addition to drive, passion and enthusiasm, you will need a bachelor’s degree in marketing/advertising and/or 3+ years of advertising/marketing work experience. Required skills include campaign development, schedule coordination, promotional analysis, a high level of creativity, excellent organizational and written/verbal communication skills. The position requires a solid working knowledge of MS Office, as well as e-mail and internet applications. Special consideration will be given to applicants with experience in Ad production software or electronic marketing and knowledge of the foodservice industry.
We are proud to offer comprehensive benefits including profit sharing and performance-based incentives. For immediate consideration, go directly to our website, www.gfs.com and select Marketplace, then Employment, and Corporate Opportunities.
GFS is an equal employment opportunity employer.
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Advertising/Marketing Coordinator
Part creative genius, part savvy business leader, you will create, develop, implement and track campaigns and supporting materials that target and engage our customer segments. This will include preparing promotional campaigns, reviewing sales trends, and building and sustaining a differentiated brand position working with product managers and creative designers.
In addition to drive, passion and enthusiasm, you will need a bachelor’s degree in marketing/advertising and/or 3+ years of advertising/marketing work experience. Required skills include campaign development, schedule coordination, promotional analysis, a high level of creativity, excellent organizational and written/verbal communication skills. The position requires a solid working knowledge of MS Office, as well as e-mail and internet applications. Special consideration will be given to applicants with experience in Ad production software or electronic marketing and knowledge of the foodservice industry.
We are proud to offer comprehensive benefits including profit sharing and performance-based incentives. For immediate consideration, go directly to our website, www.gfs.com and select Marketplace, then Employment, and Corporate Opportunities.
GFS is an equal employment opportunity employer.
Add Comment
Marty Lenger
7/8/2008
AAF Elects 2008 Board of Directors and Officers
AAF election results, including election of our own Elizabeth Ratliff, Quixtar, to Chair AAF Elects 2008 Board of Directors and Officers
WASHINGTON, D.C.—The American Advertising Federation (AAF) named industry executives to its board of directors effective July 1, 2008. Murray Gaylord, vice president, marketing and consumer insights, NYTimes.com, will continue his two-year term as AAF chairman, and Frank Cooper, vice president, CSD Flavors, Pepsi-Cola North America, will continue to serve as AAF vice chairman. The announcement was made at the AAF National Conference 2008 in Atlanta.
AAF 2008–2009 Board of Directors
Executive Committee:
Chairman: Murray Gaylord, NYTimes.com
Vice Chairman: Frank Cooper, Pepsi-Cola North America
Asst. Treasurer: Denise Warren, The New York Times
Secretary: Rick Carpenter, DDB Chicago
Asst. Secretary: Tim Love, Omnicom
Corporate Chair: Linda Thomas Brooks, Trilogy
Corporate Vice Chair (East): Mike Kelly, Eyeblaster
Corporate Vice Chair (West): Jo Muse, Muse Communications
Corporate Vice Chair (Central): Rich Stoddart, Leo Burnett
Mosaic Council Chair: Hector Orci, La Agencia de Orci & Asociados
Mosaic Council Vice Chair: Tiffany Warren, Arnold Worldwide
Immediate Past Chair: Andy Jung
Council of Governors Chair: Andy Narrai, Scheibel Halaska
Academic Committee Chair: Greg Pabst, University of San Francisco
Eastern Region Chair: Lynn Rolls, Lynn Rolls Creative
Central Region Chair: Mark Mahla, Grandma's Inc.
Western Region Chair: Sandy King, The Orange County Register
President & CEO: Wallace Snyder
Board of Directors:
Agencies:
Mary Baglivo, Saatchi & Saatchi
Laurence Boshetto, DraftFCB
Laura Desmond, Starcom MediaVest Group
John Morris, Young & Rubicam Brands
John Osborn, BBDO NY
Jack Rooney, OgilvyAction/Ogilvy Chicago
Advertisers:
Katherine Benoit, General Motors
John Hackett, Coca-Cola
Jacki Kelley, Martha Stewart Living Omnimedia
Jeff McFarland, Verizon
Marty Muller, the Walt Disney Company
Media:
Allison Arden, Advertising Age
Tim Armstrong, Google
Chris Collins, The Wall Street Journal
Scott Donaton, Entertainment Weekly/Time Inc.
Beth-Ann Eason, News Corp/Beliefnet
Susan Tremblay, AdweekMedia
At Large:
Keith Bowen, TV One
Sean Finnegan, Vibrant Media
Jason Klein, NNN
Francisco Lozano, ImpreMedia
Steve Pacheco, FedEx
Jeff Webber, USA TODAY
Council of Governors
Officers:
Vice Chair: Julie Childs, Ogilvy Public Relations Worldwide
Secretary/Treasurer: Erik Lohmeier, Rick Johnson & Company
Immediate Past Chair: John A. Aguillard, Wisdom Marketing Group
Governors:
District 2: Brian Bronaugh, Mullen
District 3: Peyton Lewis, The Cliffs Communities
District 4: Jackie Barker, Sky Advertising, Inc.
District 5: Barry Shawgo, Welcome Wagon
District 6: Greg Branch, Princing & Ewend
District 7: Kathy Jacobus, Comcast Spotlight
District 8: Shane Dailey, Paulsen Marketing Communications
District 9: Jamie Specht, Clarke College
District 10: Bryant Price, Agama Advertising
District 11: Johna Wilcox, Wendt
District 12: Carolyn Mitchell, University of Texas – El Paso
District 13: Barbara Scott, News8/K5 The Home Team Hawaii
District 14: David Peltz, AMP Printing
District 15: Andreas Roell, Geary Interactive
Division Chairs:
Division 1: Rob Spademan, Cleveland State University
Division 2: William Courtney, Hewlett-Packard Company
Division 3: Alta J. Stark, Baystate Health
Division 4: Gina Nacey, Adventure Creative Group
Division 5: Elizabeth Ratliff, Quixtar, Inc.
of Division 1.
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AAF election results, including election of our own Elizabeth Ratliff, Quixtar, to Chair AAF Elects 2008 Board of Directors and Officers
WASHINGTON, D.C.—The American Advertising Federation (AAF) named industry executives to its board of directors effective July 1, 2008. Murray Gaylord, vice president, marketing and consumer insights, NYTimes.com, will continue his two-year term as AAF chairman, and Frank Cooper, vice president, CSD Flavors, Pepsi-Cola North America, will continue to serve as AAF vice chairman. The announcement was made at the AAF National Conference 2008 in Atlanta.
AAF 2008–2009 Board of Directors
Executive Committee:
Chairman: Murray Gaylord, NYTimes.com
Vice Chairman: Frank Cooper, Pepsi-Cola North America
Asst. Treasurer: Denise Warren, The New York Times
Secretary: Rick Carpenter, DDB Chicago
Asst. Secretary: Tim Love, Omnicom
Corporate Chair: Linda Thomas Brooks, Trilogy
Corporate Vice Chair (East): Mike Kelly, Eyeblaster
Corporate Vice Chair (West): Jo Muse, Muse Communications
Corporate Vice Chair (Central): Rich Stoddart, Leo Burnett
Mosaic Council Chair: Hector Orci, La Agencia de Orci & Asociados
Mosaic Council Vice Chair: Tiffany Warren, Arnold Worldwide
Immediate Past Chair: Andy Jung
Council of Governors Chair: Andy Narrai, Scheibel Halaska
Academic Committee Chair: Greg Pabst, University of San Francisco
Eastern Region Chair: Lynn Rolls, Lynn Rolls Creative
Central Region Chair: Mark Mahla, Grandma's Inc.
Western Region Chair: Sandy King, The Orange County Register
President & CEO: Wallace Snyder
Board of Directors:
Agencies:
Mary Baglivo, Saatchi & Saatchi
Laurence Boshetto, DraftFCB
Laura Desmond, Starcom MediaVest Group
John Morris, Young & Rubicam Brands
John Osborn, BBDO NY
Jack Rooney, OgilvyAction/Ogilvy Chicago
Advertisers:
Katherine Benoit, General Motors
John Hackett, Coca-Cola
Jacki Kelley, Martha Stewart Living Omnimedia
Jeff McFarland, Verizon
Marty Muller, the Walt Disney Company
Media:
Allison Arden, Advertising Age
Tim Armstrong, Google
Chris Collins, The Wall Street Journal
Scott Donaton, Entertainment Weekly/Time Inc.
Beth-Ann Eason, News Corp/Beliefnet
Susan Tremblay, AdweekMedia
At Large:
Keith Bowen, TV One
Sean Finnegan, Vibrant Media
Jason Klein, NNN
Francisco Lozano, ImpreMedia
Steve Pacheco, FedEx
Jeff Webber, USA TODAY
Council of Governors
Officers:
Vice Chair: Julie Childs, Ogilvy Public Relations Worldwide
Secretary/Treasurer: Erik Lohmeier, Rick Johnson & Company
Immediate Past Chair: John A. Aguillard, Wisdom Marketing Group
Governors:
District 2: Brian Bronaugh, Mullen
District 3: Peyton Lewis, The Cliffs Communities
District 4: Jackie Barker, Sky Advertising, Inc.
District 5: Barry Shawgo, Welcome Wagon
District 6: Greg Branch, Princing & Ewend
District 7: Kathy Jacobus, Comcast Spotlight
District 8: Shane Dailey, Paulsen Marketing Communications
District 9: Jamie Specht, Clarke College
District 10: Bryant Price, Agama Advertising
District 11: Johna Wilcox, Wendt
District 12: Carolyn Mitchell, University of Texas – El Paso
District 13: Barbara Scott, News8/K5 The Home Team Hawaii
District 14: David Peltz, AMP Printing
District 15: Andreas Roell, Geary Interactive
Division Chairs:
Division 1: Rob Spademan, Cleveland State University
Division 2: William Courtney, Hewlett-Packard Company
Division 3: Alta J. Stark, Baystate Health
Division 4: Gina Nacey, Adventure Creative Group
Division 5: Elizabeth Ratliff, Quixtar, Inc.
of Division 1.
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Clare Wade
7/7/2008
GVSU remembers Duke Fisher
Back in my formative years at Grand Valley, when the School of Communications was in its infancy, my favorite professor was Duke Fisher. From him I learned not only the fundamentals of advertising, but also the phrases "Holy Cats!" and "The A Route." Each semester Duke took his class to an AdCrafters meeting in Detroit -- my first Ad Club meeting. Rest in peace, Duke.
*******
GVSU remembers Duke Fisher
Jul 07, 2008
E. Dawson (Duke) Fisher, 82, former associate professor of advertising and public relations at Grand Valley State University, died July 1.
Fisher taught at Grand Valley from 1980-1992, following a distinguished career that included 26 years at the J.L. Hudson Co. in Detroit, where he was vice president for sales promotion. One of his notable contributions was bringing the annual International Freedom Festival fireworks to Detroit.
Born in Detroit, Fisher earned a bachelor's degree in journalism and English from Wayne State University. He obtained a master's degree from Central Michigan University and completed the Advanced Management Program at Harvard University's Graduate School of Business Administration.
He began his teaching career in 1974 at Walsh College, where he created the business communications department and served as director of development. Before joining Grand Valley in 1980, he was vice president, community relations, for the Michigan Cancer Foundation. He was active in civic and professional organizations and served as president of the Adcraft Club of Detroit and served on the boards of the Detroit Pistons and the Detroit Symphony. He chaired the board of advisors for the Wayne State University Press. Local involvement included the Advertising Federation of Grand Rapids and the Red Cross and United Way in Kent County.
He is survived by Eleanor, his wife of 57 years; children, John (Sandy), James (Jan) and Janet (Gary) Tyler; and grandchildren, Garrett and A.J. Tyler; Kristin (Tim) Stoll, and Laura and Robert Fisher. Interment will be in the columbarium at Grosse Pointe Memorial Church, Grosse Pointe Farms. Memorial contributions may be made to the Leelanau Conservancy, P.O. Box 1007, Leland, MI 49654.
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Back in my formative years at Grand Valley, when the School of Communications was in its infancy, my favorite professor was Duke Fisher. From him I learned not only the fundamentals of advertising, but also the phrases "Holy Cats!" and "The A Route." Each semester Duke took his class to an AdCrafters meeting in Detroit -- my first Ad Club meeting. Rest in peace, Duke.
*******
GVSU remembers Duke Fisher
Jul 07, 2008
E. Dawson (Duke) Fisher, 82, former associate professor of advertising and public relations at Grand Valley State University, died July 1.
Fisher taught at Grand Valley from 1980-1992, following a distinguished career that included 26 years at the J.L. Hudson Co. in Detroit, where he was vice president for sales promotion. One of his notable contributions was bringing the annual International Freedom Festival fireworks to Detroit.
Born in Detroit, Fisher earned a bachelor's degree in journalism and English from Wayne State University. He obtained a master's degree from Central Michigan University and completed the Advanced Management Program at Harvard University's Graduate School of Business Administration.
He began his teaching career in 1974 at Walsh College, where he created the business communications department and served as director of development. Before joining Grand Valley in 1980, he was vice president, community relations, for the Michigan Cancer Foundation. He was active in civic and professional organizations and served as president of the Adcraft Club of Detroit and served on the boards of the Detroit Pistons and the Detroit Symphony. He chaired the board of advisors for the Wayne State University Press. Local involvement included the Advertising Federation of Grand Rapids and the Red Cross and United Way in Kent County.
He is survived by Eleanor, his wife of 57 years; children, John (Sandy), James (Jan) and Janet (Gary) Tyler; and grandchildren, Garrett and A.J. Tyler; Kristin (Tim) Stoll, and Laura and Robert Fisher. Interment will be in the columbarium at Grosse Pointe Memorial Church, Grosse Pointe Farms. Memorial contributions may be made to the Leelanau Conservancy, P.O. Box 1007, Leland, MI 49654.
Add Comment
Pamela Patton
6/25/2008
Kalamazoo Institute of Arts RFP
KIA website redesign
Request for proposal
Summary
The Kalamazoo Institute of Arts (KIA), an art museum and art school in Kalamazoo, Michigan, seeks bids for a “Phase 1” redesign of its website.
Individuals and organizations must be located in or near Kalamazoo, and be available for meetings at the KIA. Deadline for completion of work and rollout of new site is November 3, 2008.
The site should be designed so that KIA staff members can update content with little or no assistance from programmers. Vendor may be asked to provide some support after new site is live. However, this would be negotiated later and is not part of the scope of work for this project.
Please send proposal to Paul A. Stermer at the KIA (paul_s@kiarts.org) above on or before July 9, 2008, with cost estimate and time line for all work described in this document, and samples of (or links to) relevant work. All those who reply will be notified of a final selection no later than July 15, 2008. (Please direct all questions and concerns to Paul at 269.349.7775, ext. 3190 or paul_s@kiarts.org)
Background
The KIA website (www.kiarts.org) has been in existence since September 1998, with relatively little done since then to update its design or architecture.
The site was designed for the KIA by Nucleus Communications. Upon that company’s leaving town in 2005, the KIA has worked with Blue Granite for design and technical support. In both cases, this work was provided in exchange for a KIA corporate membership.
Occasionally, one of the firms above (or another vendor) has designed a temporary splash page for the site, to promote a special ticketed exhibition at the KIA. A sample can be found at http://www.kiarts.org/chihuly.htm
The proprietary, password-protected content management system allows the user to update text – but little in the way of adding pages, adding images or altering page design or the structure of the site. The KIA Director of Marketing & Technology does most of the site maintenance using this CMS. An FTP client (Leech) allows documents to be uploaded to the file server.
The host of the site is Computer Products and Resources (CPR), an IT solutions provider headquartered in Grand Rapids.
In the past month (May 12-June 11, 2008), the site has received 4,562 visits and 14,985 pageviews (Google Analytics).
Identifying the need
A KIA technology task force (April 2007) and marketing/technology advisory committee (March 2008), with the support of the KIA board, identified the need for a new website, and offered a strategic direction for it.
The consensus was that the site looks old, tired and dull. It does not visually reflect what the KIA offers: exhibitions, classes and programming related to the visual arts. It is static and encourages little interaction from individual users or the community. It offers little incentive for users to return to the site with any regularity.
Funding
In fall 2007, the KIA submitted a request to a local foundation to fund a complete redesign of the site. The KIA received about one third of that request, and that funding is in the form of a “matching grant” (all funds provided by the foundation must be matched dollar-for-dollar by other funds solicited by the KIA).
The need to redesign the website has not changed. The reality of the available funding has created the need to do so in phases. Thus, this initial project will be called “Phase 1 Redesign.” All work for subsequent phases will be assigned at a later date.
Strategy
The strategic direction of the Phase 1 Redesign must:
Improve and simplify the navigation of the site (including “search” function for entire site)
Improve the visual appeal of the site (to better reflect the KIA experience)
Offer a richer, broader, deeper, more meaningful, more appealing, more dynamic experience for users; build a community of users who contribute content and visit the site more consistently
Create a more robust content management system
Create a site that is scalable and expandable for future needs (which may include e-commerce in conjunction with KIA member data in Raiser’s Edge)
Be consistent with established KIA branding (including the dual role of the KIA as a museum and school)
Scope of Work for Phase 1
E-marketing
"Subscribe now" or "Join mailing list" link
Fulfillment may come from a third party vendor (e.g., Patron Mail, Constant Contact, etc.), due to limitations of current method (sending to contacts through Outlook Express)
Content management system
Ability to update text
Ability to update images (auto resize)
Ability to upload files (PDFs, Word documents, etc.) to site
Ability to create new pages (within design template)
Ability to create temporary splash pages for major exhibitions
No programming knowledge necessary (select members of KIA staff can update via password-protected admin tools from any Web-enabled device)
Home page
Auto-refresh random image
Image of current exhibition and/or event
“This week at the KIA”
Dynamic schedule of events, searchable by keyword and day/time
Also: calendar of all upcoming exhibitions, events, classes (usually scheduled up to 24 months in advance)
Media room
Archive of news releases, past and current
Access to high-resolution images for use by media
Interactive/dynamic content for Museum Education pages
Activities for students, children, adults, educators
Lesson plans, resource materials for teachers
Guide to the KIA (maps, directions, programs)
Ability to create, upload and link to podcast, video guide, blog and other rich content
Occasional “splash” pages to promote major exhibitions
Kirk Newman Art School
Database to find classes (searchable by media, instructor, etc.)
Retain content of existing school pages
Note: on-line registration not in this scope of work
Facility rental information
Relatively static pages with images
Creation of user communities (either within KIA site, or linked to external sites)
Facebook
YouTube
Flickr
Blog for visitor comments
Blog for museum education
iTunes
RSS feed, Twitter
Second Life
Other user-generated sites?
Search engine optimization (through Google Site Maps or similar)
Retain other areas of current site:
Exhibitions: current, upcoming, past (must include method to upload and change digital images of exhibitions); list of and links to related programming
Board/staff (with contact form; no e-mail addresses published)
Gallery Shop (content changes often with sales, images of new items, etc.; could use images of current exhibition-related items)
KIA Art Fair
Library
Membership
Employment
Information on volunteering and internships)
Sponsor information
Note: All design work in Phase 1 must accommodate future enhancements (Phase 2 and beyond). These may include:
New functionality (multi-media, personalized user experience, interactivity, etc.)
E-commerce (with secure site for financial transactions)
Exhibition/event tickets
Membership (new or renewal)
Donations (Annual Fund)
Classes in School
Gallery Shop
Be aware of possible integration with Raiser’s Edge, current KIA constituent relations software (www.blackbaud.com)
Selections from the KIA Permanent Collection
Be aware of possible integration with TMS (The Museum System) software
Add Comment
KIA website redesign
Request for proposal
Summary
The Kalamazoo Institute of Arts (KIA), an art museum and art school in Kalamazoo, Michigan, seeks bids for a “Phase 1” redesign of its website.
Individuals and organizations must be located in or near Kalamazoo, and be available for meetings at the KIA. Deadline for completion of work and rollout of new site is November 3, 2008.
The site should be designed so that KIA staff members can update content with little or no assistance from programmers. Vendor may be asked to provide some support after new site is live. However, this would be negotiated later and is not part of the scope of work for this project.
Please send proposal to Paul A. Stermer at the KIA (paul_s@kiarts.org) above on or before July 9, 2008, with cost estimate and time line for all work described in this document, and samples of (or links to) relevant work. All those who reply will be notified of a final selection no later than July 15, 2008. (Please direct all questions and concerns to Paul at 269.349.7775, ext. 3190 or paul_s@kiarts.org)
Background
The KIA website (www.kiarts.org) has been in existence since September 1998, with relatively little done since then to update its design or architecture.
The site was designed for the KIA by Nucleus Communications. Upon that company’s leaving town in 2005, the KIA has worked with Blue Granite for design and technical support. In both cases, this work was provided in exchange for a KIA corporate membership.
Occasionally, one of the firms above (or another vendor) has designed a temporary splash page for the site, to promote a special ticketed exhibition at the KIA. A sample can be found at http://www.kiarts.org/chihuly.htm
The proprietary, password-protected content management system allows the user to update text – but little in the way of adding pages, adding images or altering page design or the structure of the site. The KIA Director of Marketing & Technology does most of the site maintenance using this CMS. An FTP client (Leech) allows documents to be uploaded to the file server.
The host of the site is Computer Products and Resources (CPR), an IT solutions provider headquartered in Grand Rapids.
In the past month (May 12-June 11, 2008), the site has received 4,562 visits and 14,985 pageviews (Google Analytics).
Identifying the need
A KIA technology task force (April 2007) and marketing/technology advisory committee (March 2008), with the support of the KIA board, identified the need for a new website, and offered a strategic direction for it.
The consensus was that the site looks old, tired and dull. It does not visually reflect what the KIA offers: exhibitions, classes and programming related to the visual arts. It is static and encourages little interaction from individual users or the community. It offers little incentive for users to return to the site with any regularity.
Funding
In fall 2007, the KIA submitted a request to a local foundation to fund a complete redesign of the site. The KIA received about one third of that request, and that funding is in the form of a “matching grant” (all funds provided by the foundation must be matched dollar-for-dollar by other funds solicited by the KIA).
The need to redesign the website has not changed. The reality of the available funding has created the need to do so in phases. Thus, this initial project will be called “Phase 1 Redesign.” All work for subsequent phases will be assigned at a later date.
Strategy
The strategic direction of the Phase 1 Redesign must:
Improve and simplify the navigation of the site (including “search” function for entire site)
Improve the visual appeal of the site (to better reflect the KIA experience)
Offer a richer, broader, deeper, more meaningful, more appealing, more dynamic experience for users; build a community of users who contribute content and visit the site more consistently
Create a more robust content management system
Create a site that is scalable and expandable for future needs (which may include e-commerce in conjunction with KIA member data in Raiser’s Edge)
Be consistent with established KIA branding (including the dual role of the KIA as a museum and school)
Scope of Work for Phase 1
E-marketing
"Subscribe now" or "Join mailing list" link
Fulfillment may come from a third party vendor (e.g., Patron Mail, Constant Contact, etc.), due to limitations of current method (sending to contacts through Outlook Express)
Content management system
Ability to update text
Ability to update images (auto resize)
Ability to upload files (PDFs, Word documents, etc.) to site
Ability to create new pages (within design template)
Ability to create temporary splash pages for major exhibitions
No programming knowledge necessary (select members of KIA staff can update via password-protected admin tools from any Web-enabled device)
Home page
Auto-refresh random image
Image of current exhibition and/or event
“This week at the KIA”
Dynamic schedule of events, searchable by keyword and day/time
Also: calendar of all upcoming exhibitions, events, classes (usually scheduled up to 24 months in advance)
Media room
Archive of news releases, past and current
Access to high-resolution images for use by media
Interactive/dynamic content for Museum Education pages
Activities for students, children, adults, educators
Lesson plans, resource materials for teachers
Guide to the KIA (maps, directions, programs)
Ability to create, upload and link to podcast, video guide, blog and other rich content
Occasional “splash” pages to promote major exhibitions
Kirk Newman Art School
Database to find classes (searchable by media, instructor, etc.)
Retain content of existing school pages
Note: on-line registration not in this scope of work
Facility rental information
Relatively static pages with images
Creation of user communities (either within KIA site, or linked to external sites)
YouTube
Flickr
Blog for visitor comments
Blog for museum education
iTunes
RSS feed, Twitter
Second Life
Other user-generated sites?
Search engine optimization (through Google Site Maps or similar)
Retain other areas of current site:
Exhibitions: current, upcoming, past (must include method to upload and change digital images of exhibitions); list of and links to related programming
Board/staff (with contact form; no e-mail addresses published)
Gallery Shop (content changes often with sales, images of new items, etc.; could use images of current exhibition-related items)
KIA Art Fair
Library
Membership
Employment
Information on volunteering and internships)
Sponsor information
Note: All design work in Phase 1 must accommodate future enhancements (Phase 2 and beyond). These may include:
New functionality (multi-media, personalized user experience, interactivity, etc.)
E-commerce (with secure site for financial transactions)
Exhibition/event tickets
Membership (new or renewal)
Donations (Annual Fund)
Classes in School
Gallery Shop
Be aware of possible integration with Raiser’s Edge, current KIA constituent relations software (www.blackbaud.com)
Selections from the KIA Permanent Collection
Be aware of possible integration with TMS (The Museum System) software
Add Comment
Paul Stermer
6/24/2008
Travel Michigan RFP for public relations services
MEDC Public Relations Travel Michigan RFP
Posted: June 18, 2008
To: Interested Parties:
You are invited to submit a proposal to the Michigan Economic Development Corporation (MEDC) in response to the following Request for Proposal (RFP). The RFP can be viewed at www.themedc.org/prrfp
The purpose of this RFP is to obtain quotations for a public relations agency to focus its efforts on acquiring earned-media opportunities with print and broadcast media and to conduct public and media relations activities with prominent national travel media and Internet sites in the following geographic markets:
• Michigan; Out-of-state awareness markets: Chicago, Cleveland, Indianapolis, Cincinnati, Milwaukee, Southern Ontario, Dayton, Columbus and St. Louis; Out-of-state feeder markets: Toledo, Green Bay/Appleton, South Bend and Fort Wayne; and National.
Your proposal must meet the requirements outlined in the RFP. To be considered, the MEDC, Contracts and Grants Unit must receive seven (7) copies and one electronic version of your complete proposal by 5:00 p.m. on July 14, 2008.
Prospective Bidders are invited to submit questions per the instructions in the RFP. E-mailed questions must be received no later than 5:00 p.m. on June 24, 2008. All qualifying questions and their responses will be posted on-line by the close of business on June 30, 2008.
Please pay close attention to all dates and times associated with this RFP.
Thank you.
MEDC
Contracts & Grants
Add Comment
MEDC Public Relations Travel Michigan RFP
Posted: June 18, 2008
To: Interested Parties:
You are invited to submit a proposal to the Michigan Economic Development Corporation (MEDC) in response to the following Request for Proposal (RFP). The RFP can be viewed at www.themedc.org/prrfp
The purpose of this RFP is to obtain quotations for a public relations agency to focus its efforts on acquiring earned-media opportunities with print and broadcast media and to conduct public and media relations activities with prominent national travel media and Internet sites in the following geographic markets:
• Michigan; Out-of-state awareness markets: Chicago, Cleveland, Indianapolis, Cincinnati, Milwaukee, Southern Ontario, Dayton, Columbus and St. Louis; Out-of-state feeder markets: Toledo, Green Bay/Appleton, South Bend and Fort Wayne; and National.
Your proposal must meet the requirements outlined in the RFP. To be considered, the MEDC, Contracts and Grants Unit must receive seven (7) copies and one electronic version of your complete proposal by 5:00 p.m. on July 14, 2008.
Prospective Bidders are invited to submit questions per the instructions in the RFP. E-mailed questions must be received no later than 5:00 p.m. on June 24, 2008. All qualifying questions and their responses will be posted on-line by the close of business on June 30, 2008.
Please pay close attention to all dates and times associated with this RFP.
Thank you.
MEDC
Contracts & Grants
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Clare Wade
6/11/2008
Holland Hospital received Hermes Award
Holland Hospital's marketing and communications department has received the following Hermes Creative Awards: Television Spot, Integrated Marketing, Outdoor Advertising and Publications. Congratulations to our members at Holland Hospital.
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Holland Hospital's marketing and communications department has received the following Hermes Creative Awards: Television Spot, Integrated Marketing, Outdoor Advertising and Publications. Congratulations to our members at Holland Hospital.
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Laura Melendez
5/15/2008
Pitch new business to the State of Michigan
Are you an expert in advertising and media planning? Then find out how to get some projects from a new client -- the State of Michigan.
Familiar with Local First? The State is looking for great home-grown creative talent to help Buy Michigan First – a program that “encourages Michigan businesses…to register with the State as vendors and bid on more than 1,200 contract opportunities valued at over $19 billion.” More info here.
Informational Meeting:
Friday, May 30, 10 a.m.-noon
GVSU, Pew Campus
401 E Fulton St. West, Grand Rapids.
To register, call or email Tracy Heusinkveld, Department of Management and Budget, Purchasing Operations: 517-335-0230 or heusinkveldt@michigan.gov.
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Are you an expert in advertising and media planning? Then find out how to get some projects from a new client -- the State of Michigan.
Familiar with Local First? The State is looking for great home-grown creative talent to help Buy Michigan First – a program that “encourages Michigan businesses…to register with the State as vendors and bid on more than 1,200 contract opportunities valued at over $19 billion.” More info here.
Informational Meeting:
Friday, May 30, 10 a.m.-noon
GVSU, Pew Campus
401 E Fulton St. West, Grand Rapids.
To register, call or email Tracy Heusinkveld, Department of Management and Budget, Purchasing Operations: 517-335-0230 or heusinkveldt@michigan.gov.
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Clare Wade
5/14/2008
AAF Advertising Hall of Achievement
The Advertising Hall of Achievement is the industry's premier award for superachievers. Honor an outstanding client or colleague by nominating them for this prestigious award. Nominees must meet the following criteria:
• Age 40 or younger at the time of the nomination and employed in the American advertising industry—advertisers, agency or media;
• Outstanding career achievements, with measurable results in the field of advertising including but not limited to marketing, sales or media;
• Qualities that motivate others to excel, by mentoring, inspiring, training or volunteering.
Since 1993, 102 advertising superstars have been inducted into the Advertising Hall of Achievement including: Donny Deutsch, Wenda Harris Millard, Alex Bogusky, Andrea Jung, Tim Armstrong, Gilbert Davila and Laura Desmond.
Nominations: for a nomination form go to www.aaf.org Completed forms should be submitted electronically to csoltis@aaf.org.
Nomination Deadline: June 23, 2008
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The Advertising Hall of Achievement is the industry's premier award for superachievers. Honor an outstanding client or colleague by nominating them for this prestigious award. Nominees must meet the following criteria:
• Age 40 or younger at the time of the nomination and employed in the American advertising industry—advertisers, agency or media;
• Outstanding career achievements, with measurable results in the field of advertising including but not limited to marketing, sales or media;
• Qualities that motivate others to excel, by mentoring, inspiring, training or volunteering.
Since 1993, 102 advertising superstars have been inducted into the Advertising Hall of Achievement including: Donny Deutsch, Wenda Harris Millard, Alex Bogusky, Andrea Jung, Tim Armstrong, Gilbert Davila and Laura Desmond.
Nominations: for a nomination form go to www.aaf.org Completed forms should be submitted electronically to csoltis@aaf.org.
Nomination Deadline: June 23, 2008
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Julie Metsker
5/13/2008
MiBiz Publication - Free?
Did you know that if you qualify you can receive the MiBiz publication for free? Those who qualify are employed within middle to upper management in specific counties throughout West MI.
Check it out online at:
http://www.mibiz.com/subscribe.asp
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Did you know that if you qualify you can receive the MiBiz publication for free? Those who qualify are employed within middle to upper management in specific counties throughout West MI.
Check it out online at:
http://www.mibiz.com/subscribe.asp
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Gina Porcaro
5/8/2008
How I Saved $$$ Through Ad Club
I don't do much mass photocopying or send a lot of Fed Ex packages, but when I do, I head to FedEx Kinko's. THe last time I did, I saved about $20, thanks to AAF. Call 877 269-0605 (AAF member services) and tell them you want the Fed Ex discount. (You may need to have a Fed Ex account, too.) They'll take some info, and send you a discount card. Then, before you do anything at Kinko's, show 'em the card and save big bucks. You have to have the card in hand, otherwise the kid behind the counter will look at you with this "huh?" expression. They can't do anything without the card. You also need to call the 877 #. There's no web sign-up.
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I don't do much mass photocopying or send a lot of Fed Ex packages, but when I do, I head to FedEx Kinko's. THe last time I did, I saved about $20, thanks to AAF. Call 877 269-0605 (AAF member services) and tell them you want the Fed Ex discount. (You may need to have a Fed Ex account, too.) They'll take some info, and send you a discount card. Then, before you do anything at Kinko's, show 'em the card and save big bucks. You have to have the card in hand, otherwise the kid behind the counter will look at you with this "huh?" expression. They can't do anything without the card. You also need to call the 877 #. There's no web sign-up.
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Pam Patton
5/11/2008
Seems like the process makes it harder to get a benefit. Would be nice to see the AAF make things like this easier.
Damion Van Slyke
5/8/2008
Ad Club Programs
One of our successful programs this past year featured a speaker from Crispin Porter + Bogusky, the agency credited in Ad Age this week with helping Burger King get a nice bump in sales. So it's appropriate that we borrow a line from BK and apply it ot the Ad Club programs for next season - "Have it Your Way!" That means that now is the time to let us know if you have a great idea for a program topic, or a specific speaker. The Program Committee is beginning to make plans for the 2008-2009 season, and we'd love to hear from you. Just email me any suggestions you may have at dkramer@GrandMediaInc.com Better yet, if you'd like to be a part of the committee, you'd be more than welcome. It's really not a major commitment of time - just a handful of meetings over the next few months plus the occasional assist at the time of the programs. If you're interested please email.
Either way, your input is important. Thanks!
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One of our successful programs this past year featured a speaker from Crispin Porter + Bogusky, the agency credited in Ad Age this week with helping Burger King get a nice bump in sales. So it's appropriate that we borrow a line from BK and apply it ot the Ad Club programs for next season - "Have it Your Way!" That means that now is the time to let us know if you have a great idea for a program topic, or a specific speaker. The Program Committee is beginning to make plans for the 2008-2009 season, and we'd love to hear from you. Just email me any suggestions you may have at dkramer@GrandMediaInc.com Better yet, if you'd like to be a part of the committee, you'd be more than welcome. It's really not a major commitment of time - just a handful of meetings over the next few months plus the occasional assist at the time of the programs. If you're interested please email.
Either way, your input is important. Thanks!
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Dave Kramer
